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Consumer Attitudes and Online Retail Dynamics in the US, 2013-2018
Publication Date Jul 2014
Product Type Report
Pages 86
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Summary
“Consumer Attitudes and Online Retail Dynamics in the US, 2013-2018” is the result of Conlumino’s extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the US online retail value chain and for new companies considering entry into the US market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the online retail environment. In addition, it analyses the key consumer attitudes and behaviors shaping the online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings
• Brick and mortar retailers are integrating their online and offline channels, to provide a seamless experience to their customers
• Sales tax on online shopping will hamper the growth rate of online retailers, increasing the competition between physical and retail players
• Free shipping and hassle free return policies will act as key differentiators for online retailers over the next few years
• The trends of Show rooming and Web rooming are on a rise in the US, with customers looking for the best deals

Synopsis
• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy
• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in the US
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers


Companies Mentioned

L.L.Bean, Bestbuy.com, Saks.com, Zazzle.com, Renttherunway.com, Alex and Ani, Amazon, Target, Walmart

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of the US Online Shopping Environment
3.1.1 Increasing internet population and access to broadband encouraging online shopping
3.1.2 Increasing use of mobile internet will boost mobile shopping
3.1.3 Sales tax on online shopping to hamper online retailers
3.1.4 Brick-and-mortar retailers integrating their online and offline retail strategies
3.1.5 Free shipping and hassle free return policies will act as key differentiators
3.2 Consumer Attitudes and Behavior
3.2.1 Online Shoppers becoming more knowledgeable and demanding
3.2.2 Showrooming and Webrooming on the rise
3.2.3 Average online spend in the US increasing
3.2.4 Cyber Monday 2013 was the biggest online shopping day
3.2.5 Social Media creating brand awareness amongst customers
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 US online versus offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 US retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in the US
5.1 Retailer 1: L.L.Bean
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Bestbuy.com
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Saks.com
5.3.1 Business Description
5.3.2 Site Experience
5.4 Retailer 4: Alex and Ani
5.4.1 Business Description
5.4.2 Site Experience
5.5 Other Innovative Retailers in US
5.5.1 Zazzle.com
5.5.2 Renttherunway.com
6 Appendix
6.1 Definitions
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer

List of Tables
Table 1: Online Retail Sales in the US, 2013 and 2018
Table 2: US Online vs. Offline Retail Sales and Forecast (US$ billion), 2008-2018
Table 3: US Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
Table 4: US Online Sales vs. Global Average, 2008, 2013 and 2018
Table 5: US Online Sales vs. North America, 2008, 2013 and 2018
Table 6: US Overall Retail Segmentation (US$ billion) by Channel Group, 2008-2018
Table 7: US Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2008-2018
Table 8: US Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
Table 9: US Channel Retail Sales and Forecast (US$ billion) by Channel, 2008-2018
Table 10: US Retail Sales Split (US$ million), Online vs. Offline, 2013
Table 11: US Online Market Dynamics by Category Group, 2008-2018
Table 12: US Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
Table 13: US Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2008-2018
Table 14: US Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2008-2018
Table 15: US Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2008-2018
Table 16: US Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2008-2018
Table 17: US Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2008-2018
Table 18: US Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2008-2018
Table 19: US Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2008-2018
Table 20: US Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2008-2018
Table 21: US Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2008-2018
Table 22: Conlumino Retail Channel Definitions
Table 23: Conlumino Retail Category Definitions

List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration, 2008-2013
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008-2013
Figure 4: Total Mobile Phone Users and Penetration, 2008-2013
Figure 5: Smartphone Technology in Online Shopping
Figure 6: Online and Offline Store Integration
Figure 7: Showrooming and Webrooming Process
Figure 8: Average Online Spend per User on the Rise
Figure 9: Sales during Holiday Season
Figure 10: Social Media Impacting Online Retail
Figure 11: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 12: Regional Mobile Broadband Users and its Penetration, 2012-2017
Figure 13: US Online and Offline Retail Sales and Forecast (US$ billion), 2008-2018
Figure 14: US Online Sales vs. Global Average (% of Total Retail)
Figure 15: US Online Sales vs. North America Countries Average (% of Total Retail)
Figure 16: US Overall Retail Market Dynamics by Channel Group, 2008-2018
Figure 17: US Retail Sales and Forecast (US$ billion) by Channel Group, 2008-2018
Figure 18: US Retail Sales, Online vs. Offline, 2013
Figure 19: US Online Market Dynamics by Category Group, 2008-2018
Figure 20: US Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
Figure 21: www.llbean.com: Home Page
Figure 22: www.llbean.com: Well Organized Product Pages
Figure 23: www.llbean.com: Product Comparison
Figure 24: L.L.Bean: Customer reviews
Figure 25: www.llbean.com: M-commerce Application
Figure 26: www.llbean.com: Delivery options
Figure 27: www.bestbuy.com: Homepage
Figure 28: www. bestbuy.com: Product View
Figure 29: www.bestbuy.com: Product Comparison
Figure 30: www.bestbuy.com: Product Comparison
Figure 31: www.bestbuy.com: M-commerce
Figure 32: www.saks.com: Homepage
Figure 33: www.saks.com: Well organized Product Section
Figure 34:saks.com: Customer reviews
Figure 35: www.saks.com: Product Page offering Video Clips
Figure 36: www.saks.com: Mobile Apps
Figure 37: www.saks.com: Delivery options
Figure 38: Alex and Ani: Homepage
Figure 39: Alex and Ani: Well organized Product Section
Figure 40:Alex and Ani: Product Page
Figure 41:Alex and Ani: Customer reviews
Figure 42: Alex and Ani: Mobile app and mobile ad in Pandora
Figure 43: www.zazzle.com: Webpage Offering to Sell Your Designs
Figure 44: www.renttherunway.com: How it works
Figure 45: The Triangulated Market Sizing Methodology

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