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Consumer and Market Insights: Confectionery Market in the US
Publication Date Apr 2015
Product Type Report
Pages 98
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Summary
Consumer and Market Insights: Confectionery Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- Product innovation and greater demand for Indulgence and Fun and Enjoyment activities will drive growth in the Confectionery market

- Demand for private label Confectionery products is growing faster than demand for branded Confectionery products in the US, though brands still account for a much larger share of the market

- A greater number of consumers in the US are turning to luxury Chocolate in order to indulge

- Tweens and Early Teens aged 10 to 14 years old enjoy the highest per capita consumption, making them the most important age group to target. However understanding the role health needs increasingly play will be important when targeting this age group.

Synopsis
Consumer and Market Insights: Confectionery Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes over 2009-2019 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years.

- The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.

- Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


Companies Mentioned

Mondolez International Inc., Nestlé, Mars Inc., Perfetti Van Melle, The Hershey Company, Lindt and Sprungli AG, Brach's Confections, Russell Stover Candies, Nugali Chocolates, Wrigley's, Ohso, Group Arcor, Wal-Mart stores Inc., The Kroger company, Safeway, Supervalu, Ahold USA Inc.

Introduction

Market overview

Retailer and packaging

Demographic cohort consumption patterns

Consumer trend analysis

Innovation examples

Actions

Appendix

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