About Antivirus Antivirus is a software that scans the system memory, OS, and systems files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in our day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes.
A malware is a program that loads on a computer through the Internet or infected disks. Computer viruses are man-made and have a tendency to replicate themselves. Therefore, to fight such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs. Though antivirus software cannot prevent every type of malware attack, it can prevent their intrusion into a computer system. Avast, AVG, ESET, Kaspersky, Microsoft, and Symantec are the major vendors in this market.
Technavio's analysts forecast the antivirus software market in APAC to grow at a CAGR of 11.63% during 2014-2019.
Covered in this Report In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in APAC for 2015-2019. To calculate the market size, the analyst considers the revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in APAC. The revenue generated from the sales of complete security solutions package provided by vendors is excluded from the scope of this study.
Technavio's report, Antivirus Software Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. It includes a discussion of the key vendors operating in this market.
Key Vendors • Anti-Virus Guard Technologies (AVG) • Avast Software • ESET • Microsoft • Symantec
Market Driver • Growing Dependency on Internet • For a full, detailed list, view our report
Market Challenge • Availability of Inexpensive Security Solutions • For a full, detailed list, view our report
Market Trend • Growth in Cloud-based Security Services • For a full, detailed list, view our report
Key Questions Answered in this Report • What will the market size be in 2019 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors? Companies MentionedAvast Software, Anti-Virus Guard Technologies (AVG), ESET, Microsoft, Symantec, Avira, Bkav, Check Point Software Technologies, Comodo, Emsisoft, Fortinet, F-Secure, Qihu 360 Software, Quick Heal Technologies, Sophos, ThreatTrack Security, Trend Micro Webroot
01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 03.1 Market Overview 04. Market Research Methodology 04.1 Market Research Process 04.2 Research Methodology 05. Introduction 06. Market Traction 07. Market Description 07.1 Types of Threat 07.1.1 Trojan 07.1.2 Virus 07.1.3 Worms 07.1.4 Adware 07.1.5 Phishing 07.1.6 Boot Sector Virus 07.2 Types of Antivirus Software 07.3 Causes of Computer Viruses 07.4 Need for Antivirus Software 08. Market Landscape 08.1 Market Overview 08.2 Product Lifecycle Analysis 08.2.1 Product Lifecycle of Antivirus Software in APAC 08.3 Global Antivirus Software Market 08.3.1 Market Size and Forecast 08.4 Share of APAC in Global Antivirus Software Market 08.5 Antivirus Software Market in APAC 08.5.1 Market Size and Forecast 08.6 Five Forces Analysis 09. Major Countries 09.1 Singapore 09.2 Japan 09.3 Russia 09.4 China 09.5 Australia 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges 14. Impact of Drivers and Challenges 15. Market Trends 16. Trends and their Impact 17. Vendor Landscape 17.1 Competitive Scenario 17.2 List of Key Vendors 2014 18. Key Vendor's Description 18.1 Avast 18.1.1 For Home users specifically for PC's and home networks 18.1.2 Avast Internet Security 18.1.3 Avast Premier 18.1.4 Avast Pro Antivirus 18.1.5 Free Antivirus 18.1.6 For Android users: 18.1.7 For Mac users: 18.1.8 For iPhone/iPad users 18.1.9 For Business Users 18.1.10 Endpoint Protection 18.1.11 Endpoint Protection Plus 18.1.12 Endpoint Protection Suite 18.1.13 Endpoint Protection Suite Plus 18.1.14 SWOT Analysis 18.2 AVG 18.2.1 For PC users 18.2.2 AVG Antivirus Free 18.2.3 AVG Antivirus 18.2.4 AVG Internet Security 18.2.5 AVG PC TuneUp 18.2.6 AVG Driver Updater 18.2.7 AVG Web TuneUp 18.2.8 AVG PrivacyFix 18.2.9 For Mac users 18.2.10 For Mobile users 18.2.11 For Tablet users 18.2.12 SWOT Analysis 18.3 ESET 18.3.1 For Home users 18.3.2 For Business Users 18.3.3 SWOT Analysis 18.4 Kaspersky Lab 18.4.1 For Home Users 18.4.2 For Business Users 18.4.3 SWOT Analysis 18.5 Microsoft 18.5.1 SWOT Analysis 18.6 Symantec 18.6.1 Symantec Security Products for Enterprise 18.6.2 Norton Security Products For Consumers 18.6.3 SWOT Analysis 18.7 Other Prominent Vendors 19. Other Reports in this Series
List of Exhibits: Exhibit 1: Market Research Methodology Exhibit 2: Types of Antivirus Software Exhibit 3: Causes of Computer Viruses Exhibit 4: Product Lifecycle of Antivirus Software in APAC Exhibit 5: Global Antivirus Software Market 2014-2019 ($ billion) Exhibit 6: Share of APAC in Global Antivirus Software Market 2014-2019 Exhibit 7: Antivirus Software Market in APAC 2014-2019 ($ billion) Exhibit 8: List of Key Vendors 2014
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