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Exploring Hobsons’ Entry Into The Indian Education Market
Publication Date Nov 2014
Product Type Report
Pages 41
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1. Overview of the Indian Education Sector
• Overview of the Indian Education System
• Demand Scenario: Enrolment Trends
• Supply Scenario: Schools
• Supply Scenario: Defining Higher Education Providers
• Supply Scenario: Higher Education
• Government’s Role in Education Sector
• Private Sector in Education

2. Student Lifecycle
• Student Preparation: Student Decision Making
• Student Preparation: Government Schools
• Student Preparation: Private Schools
• Student Preparation: Role of External Entities
• Student Preparation: Key Challenges for Schools
• Marketing & Attraction: Factors driving Marketing Activities
• Marketing and Attraction: Universities
• Marketing and Attraction: Colleges
• Marketing & Attraction: Key Challenges
• Student Recruitment: Entry Route for Students
• Student Recruitment: Admissions Management
• Student Recruitment: Enquiry Management
• Student Recruitment: Key Challenges

3. Fitment Analysis
• Recommendations on Serving the Market Well
• Methodology for Market Sizing
• Market Size & Product Customization for Naviance in India
• Market Size & Product Customization for Marketing Services
• Market Size & Product Customization for Recruitment Services

4. Entry Strategy
• Considerations for Market Entry for Naviance
• Consideration for Market Entry in Marketing and Attraction
• Considerations for Market Entry for EMT
• Market Entry Strategy: Our Recommendation
• Recommendations on Product Positioning
• Key Players for Hobsons’ Consideration
• Target Acquisition / Collaboration Recommendations
• Recommendations for Strategic Alliance with Government

1. Overview of the Indian Education Sector
• Overview of the Indian Education System
• Demand Scenario: Enrolment Trends
• Supply Scenario: Schools
• Supply Scenario: Defining Higher Education Providers
• Supply Scenario: Higher Education
• Government’s Role in Education Sector
• Private Sector in Education

2. Student Lifecycle
• Student Preparation: Student Decision Making
• Student Preparation: Government Schools
• Student Preparation: Private Schools
• Student Preparation: Role of External Entities
• Student Preparation: Key Challenges for Schools
• Marketing & Attraction: Factors driving Marketing Activities
• Marketing and Attraction: Universities
• Marketing and Attraction: Colleges
• Marketing & Attraction: Key Challenges
• Student Recruitment: Entry Route for Students
• Student Recruitment: Admissions Management
• Student Recruitment: Enquiry Management
• Student Recruitment: Key Challenges

3. Fitment Analysis
• Recommendations on Serving the Market Well
• Methodology for Market Sizing
• Market Size & Product Customization for Naviance in India
• Market Size & Product Customization for Marketing Services
• Market Size & Product Customization for Recruitment Services

4. Entry Strategy
• Considerations for Market Entry for Naviance
• Consideration for Market Entry in Marketing and Attraction
• Considerations for Market Entry for EMT
• Market Entry Strategy: Our Recommendation
• Recommendations on Product Positioning
• Key Players for Hobsons’ Consideration
• Target Acquisition / Collaboration Recommendations
• Recommendations for Strategic Alliance with Government

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