The eroding margins for voice services coupled with competition from Skype, Google, Yahoo, et al has forced traditional wireless and wireline service providers to "take the battle to the enemy". Service providers have found IMS to be an effective vehicle on which these applications can be designed, rolled out, implemented, augmented and maintained. This report represents a qualitative and quantitative analysis of the role of IP Multimedia Subsystem (IMS) in implementing rich multimedia applications.

Although there many potential IMS applications, this report focuses on the following key rich multimedia applications:

• Video Calls
• Unified Messaging
• Push-to-Talk
• Wireless/Wireline Convergence
• Online Gaming
• Video-on-Demand

• Key deliverables of the applications
• Traditional implementation methodologies
• Key IMS enabled implementation value additions
• Implementation case studies
• Subscriber revenue forecasts for 2008-2013
• Geographical distribution of the subscriber revenues

• IMS business and technology drivers, components, and the role of Session Initiation Protocol (SIP)

• Analyzes IMS enhancements in the implementation of individual rich multimedia applications

• Evaluates major vendors with IMS enabled application solutions (Includes Alcatel-Lucent, Bridgeport Networks/CounterPath, Comverse, Ericsson, Huawei, Kasenna, Kineto Wireless, Motorola, Nortel, RadiSys, Radvision, Tatara Systems, and Tekelec)

• Forecasts 2008-2013 subscriber revenues for IMS enabled implementations (Includes twenty-two charts segmented by application and by world region)

1 Executive Summary.

2 Introduction to IMS.

2.1 History of IMS and Spearheading Organizations.

2.2 Business and Technology Drivers.

2.3 Role of IMS in Mitigating the Limitations of Conventional Wireline and Wireless Architectures

2.4 Challenges for IMS.

2.5 Overview of IMS Architecture.

2.5.1 Application Plane.

2.5.2 Control Plane.

2.5.3 User Plane.

2.6 IMS and SIP.

2.6.1 Introduction to SIP.

2.6.2 The SIP Session.

2.6.3 Value Additions of SIP and Its Implications for IMS.

2.7 Conclusion.

3 IMS and Value- added Applications.

3.1 Video Calls.

3.1.1 Introduction.

3.1.2 Implementation Methodologies.

3.1.3 IMS - Value Addition.

3.1.3.1 3G-324M

3.1.4 Case Study - SingTel

3.1.4.1 Introduction.

3.1.4.2 Service Details.

3.2 Unified Messaging.

3.2.1 Introduction.

3.2.2 Implementation Methodologies.

3.2.3 IMS - Value Addition.

3.2.4 Case Study - AT&T.

3.2.4.1 Introduction.

3.2.4.2 Service Details.

3.3 Push-to-Talk.

3.3.1 Introduction.

3.3.2 Implementation Methodologies.

3.3.3 IMS - Value Addition.

3.3.4 Case Study - Etisalat

3.3.4.1 Introduction.

3.3.4.2 Service Details.

3.4 Wireless-Wireline Convergence.

3.4.1 Introduction.

3.4.2 Implementation Methodologies.

3.4.3 IMS - Value Addition.

3.4.4 Case Study - Orange.

3.4.4.1 Introduction.

3.4.4.2 Service Details.

3.5 Online Gaming.

3.5.1 Introduction.

3.5.2 Implementation Methodologies.

3.5.3 IMS - Value Addition.

3.5.4 Case Study - Capcom..

3.5.4.1 Introduction.

3.5.4.2 Service Details.

3.6 Video on Demand.

3.6.1 Introduction.

3.6.2 Implementation Methodologies.

3.6.3 IMS - Value Addition.

3.6.4 Case Study - TransACT Capital

3.6.4.1 Introduction.

3.6.4.2 Service Details.

4 IMS Applications Stakeholder Landscape.

4.1 Case Studies.

4.1.1 Alcatel-Lucent

4.1.1.1 Background.

4.1.1.2 IMS related initiatives.

4.1.1.2.1 M-Commerce messaging.

4.1.1.2.2 Video.

4.1.1.2.3 Multimedia applications.

4.1.1.2.4 Location Based Services.

4.1.1.3 Customers.

4.1.1.4 Financial data.

4.1.2 Bridgeport Networks/CounterPath.

4.1.2.1 Background.

4.1.2.2 IMS related initiatives.

4.1.2.3 Customers.

4.1.2.4 Financial data.

4.1.3 Comverse.

4.1.3.1 Background.

4.1.3.2 IMS related initiatives.

4.1.3.2.1 MyCall integrated messaging.

4.1.3.3 Customers.

4.1.4 Ericsson.

4.1.4.1 Background.

4.1.4.2 IMS related initiatives.

4.1.4.2.1 Enriched Communications.

4.1.4.2.2 Call Completion Applications (CCA) 1.0.

4.1.4.2.3 Group Call Application (GCA) 1.0.

4.1.4.2.4 Messaging - Over - IP 5.0.

4.1.4.2.5 Multimedia Messaging Center (MMC) 5.0.

4.1.4.2.6 Video Gateway System (ViG) 2.1.

4.1.4.2.7 IPTV..

4.1.4.2.8 Location Based Services (LBS) For GSM/WCDMA..

4.1.4.2.9 Professional services.

4.1.4.3 Customers.

4.1.4.4 Financial data.

4.1.5 Huawei

4.1.5.1 Background.

4.1.5.2 IMS related initiatives.

4.1.5.2.1 Telephony Application Server

4.1.5.2.2 Location based service.

4.1.5.2.3 Instant Messaging and Presence Service (IMPS) solution.

4.1.5.3 Customers.

4.1.5.4 Financial data.

4.1.6 Kasenna.

4.1.6.1 Background.

4.1.6.2 IMS related initiatives.

4.1.6.2.1 LivingRoom Middleware and SDK..

4.1.6.2.2 MediaBase XMP Media Delivery Software.

4.1.6.2.3 vFusion Video Network Management Application.

4.1.6.2.4 ViewTrak Video Streaming, Recording, Distribution and Management Solution

4.1.6.3 Customers.

4.1.7 Kineto Wireless.

4.1.7.1 Background.

4.1.7.2 IMS related initiatives.

4.1.7.2.1 UMA Network Controller

4.1.7.2.2 Client Device Software Products.

4.1.7.3 Customers.

4.1.8 Motorola.

4.1.8.1 Background.

4.1.8.2 IMS related initiatives.

4.1.8.2.1 Push-to-talk over Cellular

4.1.8.2.2 IMS Application Servers.

4.1.8.3 Customers.

4.1.8.4 Financial data.

4.1.9 Nortel

4.1.9.1 Background.

4.1.9.2 IMS related initiatives.

4.1.9.2.1 Communication and Application Servers.

4.1.9.2.2 Unified messaging.

4.1.9.2.3 Fixed mobile convergence.

4.1.9.2.4 IPTV..

4.1.9.3 Customers.

4.1.9.4 Financial data.

4.1.10 RadiSys.

4.1.10.1 Background.

4.1.10.2 IMS related initiatives.

4.1.10.2.1 Media server

4.1.10.2.2 ATCA..

4.1.10.3 Customers.

4.1.10.4 Financial data.

4.1.11 Radvision.

4.1.11.1 Background.

4.1.11.2 IMS related initiatives.

4.1.11.2.1 3G User Applications.

4.1.11.2.2 IMS developer suites.

4.1.11.2.3 Testing solutions.

4.1.11.3 Customers.

4.1.11.4 Financial data.

4.1.12 Tatara Systems.

4.1.12.1 Background.

4.1.12.2 IMS related initiatives.

4.1.12.2.1 Convergence Server

4.1.12.2.2 Subscriber Gateway.

4.1.12.2.3 Service Manager

4.1.12.3 Customers.

4.1.13 Tekelec.

4.1.13.1 Background.

4.1.13.2 IMS related initiatives.

4.1.13.2.1 Messaging.

4.1.13.2.2 Open IMS Solutions.

4.1.13.3 Customers.

4.1.13.4 Financial data.

5 Market Forecasts

5.1 Research Methodology.

5.2 Overall Metrics.

5.3 Video Telephony.

5.4 Unified Messaging.

5.5 PTT.

5.6 Wireless Wireline Convergence.

5.7 Online Gaming.

5.8 Video on Demand.

5.9 Conclusions.