| M-Banking Markets and Opportunities |
| Publication Date |
Jun 2011 |
| Publisher |
Mind Commerce |
| Product Type |
Report |
| Pages |
37 |
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Mobile banking refers to a client-server system that is specifically designed for mobile devices, allowing banking customers to use handheld devices to access their accounts, pay bills, authorize fund transfers, or perform other activities. Like many other m-commerce services, mobile banking services can be challenging and no single company has all the expertise required to develop and deliver compelling services on its own.
This report evaluates the mobile banking ecosystem and mobile banking solutions including mobile payments, provides a SWOT analysis for Visa and competitors, analyzes solutions for Visa's weak points, discusses mobile banking implementation, and evaluates the market, applications, and methods.
Audience:
- Mobile network operators
- M-Banking Application Developers
- Mobile Commerce Application Suppliers
- Infrastructure suppliers and service providers.
Companies mentioned:
- AT&T Wireless Services Inc
- BankAmericard
- Citibank
- CYBS
- Durbin
- First Data
- Google
- GCash
- Master Card
- Monitise
- MPesa
- Nordea
- NTT DoCoMo
- PayPal
- PlaySpan
- Sprint
- Visa
- Zynga
Mobile Banking. 4
Introduction. 4
M Banking Devices. 5
The Role of Mobile Operators In M-Banking. 5
Banks Role in M-Banking. 6
Mobile Banking Technologies. 7
Future of M-Banking. 7
Advantages and Disadvantages for the Delivery Modes. 8
Visa Teams With Monitise to Launch Mobile Banking Solutions. 10
Introduction. 10
M-Banking Evolution. 13
M-banking Benefits. 14
E-Marketing and M-banking. 15
M-Banking Challenges. 15
Management Challenge. 15
Nordea’s WAP Solo Mobile Banking Service. 18
Google Wallet http://www.google.com/wallet/. 19
Google Wallet Benefits. 19
Google Wallet Partners. 20
Current Market Segment. 21
M banking Interactions. 22
Visa. 22
Visa SWOT Analysis. 23
Customer Reaction. 27
Conclusion. 28
Strength. 28
Weakness. 29
Opportunities. 30
Threats. 31
Solutions to Overcome the Security Issues. 31
STRATEGY AND PLANNING.. 32
Risk Management. 32
Visa Competitors. 33
Conclusion. 34
BankedAmericard. 34
BankedAmericard SWOT. 35
Other Bank Systems 36
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