Canadean Australia Beer Market Insights Report 2011

Executive Summary

Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.2 – Economic Indicators, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv

Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Speciality Beer
Beer Definitions by Type - Local, National and International

Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top Ten Beer Brands, Volume, 2008-2010
Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importers, 2010
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2010
Packaging Trends
CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2010
Chart – Beer Consumption by Price Segment, 2010
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends
DISTRIBUTION TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2006-2010
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2006-2010
Table 3.7 – Leading Retail Groups for Beer, 2010
Table 3.8 – Leading Importers and Distributors, 2010
Table 3.9 – Trade Margin Build-Up Model, 2010
PRICING TABLES
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2009-2011
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2009-2011
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, Volume, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 1999-2011F
Beer Foreign Trade by Country (Imports), 2007-2011F
Beer Foreign Trade by Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segment, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Imported Beer Brands by Origin, 2006-2010
Beer Licensed Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: RefillabilityType/Pack/Size, 2007-2011F
Beer Distribution – On vs Off-Premise, 2007-2011F

Section 4 Brewer Profiles
BREWER PROFILES
FOSTER’S AUSTRALIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Foster's Australia Production History, 000s HL, 2006-2010
Chart – Breweries, Capacity, 000s HL
Chart – Foster's Australia Full Brand List, ABV%, Pack Type
Chart – Foster’s Australia Brand Volumes, 2006-2010
Coopers Brewery Ltd
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Coopers Brewery Ltd Production History, 000s HL, 2006-2010
Chart – Breweries, Capacity, 000s HL
Chart – Coopers Brewery Ltd Full Brand List, ABV%, Pack Type
Chart - Coopers Brand Volumes, 2006-2010
Lion Nathan Australia
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Lion Nathan Production History, 000s HL, 2006-2010
Chart – Breweries, Capacity, 000s HL
Chart – Lion Nathan Full Brand List, ABV%, Pack Type
Chart – Lion Nathan Australia Brand Volumes, 2006-2010
SMALLER BREWERS
(Company, Brands, 2009 Volume 000s HL, Comment)
Heineken Lion Australia Pty
J Boag & Son
Pacific Beverages
Premium Beverages
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map