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TrendSights Analysis: Socio-Economic Change
Publication Date Nov 2017
Product Type Report
Pages 44
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Summary
Socio-Economic Change is one of the fundamental underpinnings of the Evolving Landscapes mega-trend. While global populations grow, age (while living longer), migrate, and follow less traditional paths through life, they are also experiencing economic changes that are changing how they participate in, and what they want from, consumer markets.

Key Findings
- Socio-economic shifts reinforce a demographic "new normal". Gender, age, lifestyle, non-traditional situations, life stage changes, all create an environment where “normal” must be redefined and flexible. At the same time, globalization means that brands and products are becoming universal, changing aspirational consumption.
- Globalization and slow closure of the socio-economic gaps between countries/regions (particularly in attitudes and behavior, above) open up new opportunities. However, track the differing views between demographics with respect to economic factors and avoid one-size-fits-all approaches.
- Aspirational consumerism is growing globally. Aspiration does, however, transcend income levels. The role of price and value for money is key, as aspiration does not always equate to trading up. Aspirational experiences at mass/affordable prices are desirable.
- The emerging middle classes are reshaping the opportunity for FMCG market growth globally, moving the focus away from mature markets. Take care to understand local differences in emerging middle-class attitudes and needs; also, track the evolution of “bottom-of-the-pyramid” consumerism to reach the largest market.

Synopsis
"TrendSights Analysis: Socio-Economic Change" shows how the evolving economics of societies globally are reshaping access to, and fueling the diversification of, consumer markets. Alongside the Socio-Demographic Change trend, Socio-Economic Change is altering consumer needs based on evolving lifestyles, working lives, family dynamics, and financial ability to participate in consumer markets.

Reasons To Buy
- Understand the role of socio-economic change in changing consumer attitudes and behaviors


Companies Mentioned

Campbell Soup Co. Pernod Ricard

1. Trend snapshot
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix

Title Date Price
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With ongoing urbanisation and mounting pressure from life and work, average lifestyles in China have been accelerating, resulting in time-pressed daily schedules, especially for consumers in higher-ti ...Read More
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100% Home Delivery/Takeaway in Colombia
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To cope with consumption deceleration, major chains such as Domino’s Pizza and Pizza Hut aim to be more versatile. Domino’s Pizza is opening outlets with an eat-in option, while Pizza Hut is focus ...Read More
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100% Home Delivery/Takeaway in Denmark
By Euromonitor
With the busier lifestyles of Danes and more-affordable options within home delivery/takeaway, there was increased interest in such food options among locals in 2016. This was mainly the case in and a ...Read More
May 2017 $990.00
100% Home Delivery/Takeaway in France
By Euromonitor
In a context of struggling economic conditions in the consumer foodservice landscape reflected by terrorist attacks throughout 2015 and 2016 leading to a drop in the number of tourists visiting France ...Read More
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100% Home Delivery/Takeaway in Germany
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The main story in 100% home delivery/takeaway in Germany in 2016 was the takeover of Joey’s Pizza Service by Domino’s Pizza (a joint venture within the Domino’s Group between Domino’s Pizza En ...Read More
May 2017 $990.00

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Published By :  GlobalData

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