In 2016, the global animation industry recorded output value of approximately USD220 billion, of which, the United States made the greatest contribution and claimed about 38% market share, with animated blockbusters boosting the development of the whole industry chain; Japan gained roughly 10% share but a large number of products – about 60% of the world’s animation works come from Japan.
China’s animation industry started relatively late, still lagging behind the United States, Japan and other developed countries. In 2016, China’s animation industry output value reached around RMB130 billion (with a global share of 8% or so), up 15.0% year on year. In the future, with the increasingly significant animation intellectual property (IP) operations and continuous permeation of animated films, output value of animation industry will keep expanding, with an expected RMB150 billion in 2017 and more than RMB230 billion in 2021.
The Chinese animation industry has seen steady growth since 2015, with market characterizing the following:
1. The Improving Quality of Works In 2015, ‘Monkey King: Hero Is Back’ gained the box office of nearly RMB1 billion and became the highest-grossing animated film in the history of Chinese film. In 2016, Big Fish & Begonia recorded more than RMB500 million at the box office, and the Sino-foreign co-produced Kung Fu Panda 3 exceeded RMB1 billion.
2. Film Animation and New Media Animation Become Hot Spots In 2016, China approved 182 animated films, completed 60 ones and released 39 ones, with cumulative box office returns of RMB2.35 billion, up 15.2% year on year, accounting for 34.1% of China’s animation film market revenue.
In addition, online comics are growing fast, e.g. the comic platform u17.com has gathered 14,000 grassroots comic authors or groups and published over 40,000 online comics as of 2016.
3. Investment and Financing Market is Active In 2016, 15 anime startups obtained financing. They are mainly companies that integrate animation production, IP derivatization, etc., represented by Fireworks Culture, Canwell and JoyWorks. Among them, Fireworks Culture got RMB40 million financing from Jiangsu Xiuqiang Glasswork Co., Ltd., Shanghai Delight Capital Management Co., Ltd. and other companies.
4. Sino-foreign Cooperation Deepens Chinese animation enterprises have established increasing cooperation with foreign peers since 2015. In 2015, Enlight Media and Japan’s Access Bright set up a joint venture on co-development of popular animation film and television works; LeTV and the director of The Lion King developed The Wolf Totem animated film. In 2016, Oriental DreamWorks and DreamWorks Animation together shot Kung Fu Panda 3. In 2017, Sina Comic and the France-based Delitoon co-published Go Away Mr Tumour (French version) cartoon.
The report highlights the following: Definition, industry chain, business model, development characteristics, etc. of animation industry; Animation industry policy, industry status, scale, etc. of global and segmented markets (USA, Japan, Korea); Development environment, market size, competition pattern, industrial base, etc. of China’s animation industry; Scale, structure, trends, etc. of China’s animation production, communication and distribution markets (TV animation, animated film, anime games, new media animation); Scale, pattern, etc. of China’s derivatives market (animation toys, animation clothing, theme park, brand licensing); Operation, development strategy, etc. of 8 foreign and 10 Chinese animation related enterprises.
1 Overview of Animation Industry 1.1 Definition 1.2 Industrial Chain 1.3 Business Model 1.4 Economic Characteristics 1.5 Development Features
2 Global Animation Industry Development 2.1 Overview 2.1.1 Support Policy 2.1.2 Industry Status 2.2 United States 2.2.1 Overview 2.2.2 Development History 2.2.3 Industrial Chain 2.3 Japan 2.3.1 Overview 2.3.2 Development History 2.3.3 Industrial Chain 2.3.4 Production Cost 2.4 South Korea
3 China Animation Industry Development 3.1 Development Environment 3.1.1 Policy Environment 3.1.2 Industry Environment 3.2 Market Size 3.2.1 Output Value 3.2.2 User Scale 3.3 Animation Enterprises 3.3.1 Major Participants 3.3.2 Production Type 3.3.3 Media Type 3.3.4 Integrated Operation Type 3.4 Competition Pattern 3.4.1 Foreign Enterprises’ Layout in China 3.4.2 Capital Interest 3.5 Animation Industry Base
4 China Animation Production & Distribution Market 4.1 TV Animation 4.1.1 Scale 4.1.2 Structure 4.2 Animated Film 4.2.1 Scale 4.2.2 Pattern 4.3 Cartoon Game 4.4 Comics 4.5 New Media Market 4.5.1 Overview 4.5.2 Characteristics 4.5.3 Profit Model 4.5.4 Industrial Subject 4.5.5 Market Demand 4.5.6 Market Size 4.5.7 Trends
5 China Animation Derivative Industry 5.1 Overview 5.2 Animation Toy 5.2.1 Scale 5.2.2 Pattern 5.3 Animation Apparel 5.3.1 Scale 5.3.2 Pattern 5.3.3 Enterprise 5.4 Theme Park 5.4.1 Overview 5.4.2 Enterprise 5.5 Brand Licensing 5.5.1 Scale 5.5.2 Development Characteristics and Problems 5.5.3 Trends
6 Key Enterprises in Foreign Animation Industry 6.1 Disney 6.1.1 Profile 6.1.2 Main Business 6.1.3 Development History 6.1.4 Operation 6.1.5 Business Model 6.1.6 Competitive Advantage 6.2 Bandai Namco Group 6.2.1 Profile 6.2.2 Development History 6.2.3 Operation 6.2.4 Development Strategy 6.3 Hasbro 6.3.1 Profile 6.3.2 Development History 6.3.3 Brand Introduction 6.3.4 Operation 6.3.5 Development Planning 6.4 Toei Animation 6.4.1 Profile 6.4.2 Development History 6.4.3 Operation 6.5 Others 6.5.1 DreamWorks 6.5.2 Pixar Animation 6.5.3 Sotsu 6.5.4 Studio Ghibli
7 Key Enterprises in Chinese Animation Industry 7.1 Guangdong Alpha Animation And Culture Co., Ltd. 7.1.1 Profile 7.1.2 Development History 7.1.3 Operation 7.1.4 R&D Input 7.1.5 Competitive Advantage 7.1.6 Strategic Layout 7.1.7 Earnings Estimate 7.2 Meisheng Cultural & Creative Corp., Ltd. 7.2.1 Profile 7.2.2 Development History 7.2.3 Products 7.2.4 Operation 7.2.5 Development Strategy 7.2.6 Earnings Estimate 7.3 Huawei Culture Co., Ltd. 7.3.1 Profile 7.3.2 Development History 7.3.3 Operation 7.3.4 R&D Input 7.3.5 Development Strategy 7.3.6 Earnings Estimate 7.4 Fantawild Holdings Inc. 7.4.1 Profile 7.4.2 Operation 7.4.3 Business 7.4.4 Development Strategy 7.5 Taomee Holdings Limited 7.5.1 Profile 7.5.2 Development History 7.5.3 Business 7.6 Zhejiang Zoland Animation Co., Ltd. 7.6.1 Profile 7.6.2 Operation 7.6.3 Customers & Suppliers 7.6.4 R&D Input 7.6.5 Development Strategy 7.7 Others 7.7.1 Toonmax Media 7.7.2 Tencent Animation 7.7.3 CCTV Animation 7.7.4 Uyoung Media
8 Summary and Forecast 8.1 Summary 8.2 Forecast 8.2.1 Driving Factor 8.2.2 Output Value Forecast List of TablesIndustrial Chain of Animation Industry Business Model of Animation Industry Characteristics of "Industrial Culturalization" and "Cultural Industrialization” Themes Contained in U.S. and Japanese Classic Animated Images Broadcasting of Classic Animated Images Correlation Effects of Animation Industry Animation Industry Support Policies and Effects in Developed Countries Support Measures of Foreign Animation Industry Three Echelons of Global Animation Industry A Comparison on Animation Industry Development among Major Countries Development History of U.S. Animation Industry Number of Animated Films Released in the United States, 2000-2016 U.S. Animation Industry Chain Production Costs of Major U.S. Animation Studios Authorization Scale of Major Global Animation Companies, 2015 Japan’s Animation Market Size, 2002-2017 Overseas Revenue of Japan’s Animation Industry and Proportion, 2002-2017 Japan’s Animation Market Structure in A Broad Sense, 2007-2016 Japan’s Animation Market Structure in A Narrow Sense, 2007-2016 Production Duration of Kid/Family Animation and Late-night TV Animation in Japan, 2002-2015 Box Office Earnings of Theatrical Animation in Japan, 2000-2015 Number of Theatrical Animation Works and Their Production Minutes in Japan, 2000-2015 Japan’s Revenue from Animation Videogram, 2000-2015 Japan’s Revenue from Animation Distribution via the Internet, 2002-2015 Distribution of Japanese Animation Studios Development History of Japanese Animation Industry Japanese Animation Industry Chain Japanese Animation Industry Investment Chain Mid-term Production Price of Japanese Animation Companies (by Process), 2017 Scale of South Korea’s Main Animation and Derivatives Exports, 2010-2015 Policies Supporting China’s Animation Industry Structure of Household Consumption Expenditure in China, 2016 Scale of Investment in China’s Culture and Entertainment Industry, 2013-2016 Total Value of Animation Industry and Growth Rate in China, 2009-20201E ACG User Scale in China, 2013-2017 Distribution of Chinese Animation Enterprises, 2016 Participants in Animation Industry Major Representative Companies in China’s Animation Industry Chain Major Animation Images and Production Companies in China, 2007-2016 Chinese Government Subsidies for Animation Industry China’s Animation Production Costs, 2015/2017 Comparison of Six Animation Satellite TV Channels in China Introduction to Major Chinese Listed Animation Derivatives Companies Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2016 Growth in Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2016 Layout of Overseas Animation Enterprises in China Structure of Animation Content Consumption Market in China, 2016 Number of Chinese Animation Companies Securing Financing, 2008-2016 Financing of China Animation Industry, 2016 Three Types of Animation Industry Bases in China List of Animation Industry Bases in China Operation Mode of Animation Industry Bases in China Number of China-made Cartoons, 2010-2017 Duration of China-made Cartoons, 2007-2021E Quantity Structure of Chinese TV Animation (by Theme), 2016 Duration Structure of Chinese TV Animation (by Theme), 2016 Broadcast Time of TV Animation in China, 2011-2016 China’s TV Animation Imports and Exports, 2015 Animated Film Production in China, 2008-2021E Animated Film Screenings in China, 2012-2017 Animated Film Viewers in China, 2012-2017 Animated Film Releases in China, 2008-2017 Box Office Earnings of China Animated Film Market, 2008-2017 Box Office Earnings from China-made Animated Films as a Percentage of Total from Animated Films, 2008-2021E Number of China-made Animated Films with Over RMB50 million at the Box Office, 2010-2017 Regional Structure of Animated Films in China, 2016 Online Game Market Size in China, 2011-2021E Structure of Online Game Market Size in China, 2011-2017 Number of Comic Readers in China, 2015-2021E TOP 10 Chinese Comic Works on ac.qq.com Payment Model of Comic Content in China New Media Distribution Channels of Animation Introduction to Mainstream Independent Animation Websites in China China’s Smartphone Ownership by Age Network Animation Coverage (by Age), 2016 China’s Internet Comics User Scale, 2013-2021E China’s Animation Derivatives Market Size, 2009-2021E China’s Animation Derivatives Market Share by Segment, 2016/2021E China’s Animation Toy Market Size and YoY, 2009-2021E Competition Pattern of China’s Animation Toy Market, 2016 China’s Animation Apparel Market Size, 2009-2021E Supply Structure of Animation Apparel in China, 2016 China’s Exported Animation Apparel as a Percentage of Export Destination Consumption Amount, 2016 Major Chinese Animation Apparel Enterprises Distribution of Disneyland in the World Passenger Flow Volume of Shanghai Disney Resort Theme Park Series of Shenzhen Huaqiang Holding Limited China’s Animation Brand Licensing Market Size, 2014-2021E China’s Brand Licensing Market Structure, 2015 Profile of Disney Main Businesses of Disney Global Business Distribution of Disney Development History of Disney Major Financial Indicators of Disney, FY2012-FY2016 Revenue and Operating Income of Disney by Segment, FY2014-FY2016 Revenue Structure of Disney by Geographic Region, FY2014-FY2016 Animation Business Architecture of Disney Value Chain of Disney Brand Industry Structure of Disney Brand Business Model of Disney Business Units of Bandai Namco Group Business Model of Bandai Namco Group Development History of Bandai Namco Group Major Events of Bandai Namco Group Major Financial Indicators of Bandai Namco Group, FY2011-FY2016 Net Sales and Segment Income of Bandai Namco Group, FY2015-FY2016 Development Plan of Bandai Namco Group, FY2017 Net Sales Structure of Bandai Namco Group by Geographic Region, FY2016 Medium Term Development Planning of Bandai Namco Group Development Goals of Bandai Namco Group Introduction of Hasbro Business Industrial Chain of Hasbro Development History of Hasbro Development Phases of Hasbro Brands Brands of Hasbro Major Financial Indicators of Hasbro, 2012-2016 Revenue Breakdown of Hasbro by Product, 2014-2016 Revenue Breakdown of Hasbro by Business, 2014-2016 Branding Plan of Hasbro Key Promotion Brands of Hasbro, 2015 Business of Toei Animation Global Presence of Toei Animation Development History of Toei Animation Production Process of Cartoon Images of Toei Animation Net Sales of Toei Animation by Business, FY2011-FY2015 Net Sales of Toei Animation by Market Segment, FY2011-FY2015 Net Sales of Toei Animation (by Geographic Region), FY2011-FY2015 Box Office Results of Dreamworks Movies, 1998-2016 Development History of Pixar Animation Studios Box Office of Animated Films of Pixar Animation Pixar Movies to be released, 2017-2019 Basic Information of Sotsu Business Introduction of Sotsu Development History of Sotsu Sales and Net Income of Sotsu, FY2012-FY2017 Box Office of Animated Films of Studio Ghibli Development History of Guangdong Alpha Animation And Culture, 2011-2017 Revenue and Net Income of Guangdong Alpha Animation And Culture Revenue Structure of Guangdong Alpha Animation And Culture (by Business), 2010-2016 Animation Toy Output and Sales Volume of Guangdong Alpha Animation And Culture, 2014-2015 Revenue Structure of Guangdong Alpha Animation And Culture (by Region), 2006-2016 Gross Margin of Guangdong Alpha Animation And Culture (by Business), 2010-2016 R&D Costs and % of Total Revenue of Guangdong Alpha Animation And Culture, 2011-2016 Development History of Service Industrial Chain of Guangdong Alpha Animation And Culture Capital Distribution of Guangdong Alpha Animation And Culture, 2010-2017 Revenue and Net Income of Guangdong Alpha Animation And Culture, 2016-2018E Development History of Meisheng Cultural & Creative Apparel Products of Meisheng Cultural & Creative Revenue and Net Income of Meisheng Cultural & Creative, 2010-2016 Revenue Structure of Meisheng Cultural & Creative (by Business), 2015-2016 Revenue Structure of Meisheng Cultural & Creative (by Region), 2009-2016 Operational Data of Major Subsidiaries of Meisheng Cultural & Creative, 2016 Revenue and Net Income of Meisheng Cultural & Creative, 2016-2018E Development History of Huawei Culture Revenue and Net Income of Huawei Culture, 2009-2016 Revenue Structure of Huawei Culture (by Business), 2014-2016 Revenue Structure of Huawei Culture (by Region), 2010-2016 Operational Data of Major Subsidiaries of Huawei Culture, 2016H1 R&D Costs and % of Total Revenue of Huawei Culture, 2009-2016 Revenue and Net Income of Huawei Culture, 2016-2018E Industrial Bases of Fantawild Revenue and Net Income of Fantawild, 2014-2016 Revenue Structure of Fantawild (by Business), 2014-2016 Top 6 Clients of Fantawild, 2015 Top 5 Suppliers of Fantawild, 2015 Distribution of Fantawild Theme Parks in China Culture Content Products and Services of Fantawild Development Plan of Fantawild Development History of Taomee Main Businesses of Taomee Major Partners of Zhejiang Zoland Animation Revenue and Net Income of Zhejiang Zoland Animation, 2013-2016 Revenue and Gross Margin of Zhejiang Zoland Animation (by Business), 2013-2014 Zhejiang Zoland Animation’s Revenue from Top 5 Customers and % of Total Revenue, 2015 Top 5 Suppliers of Zhejiang Zoland Animation, 2015 R&D Costs and % of Total Revenue of Zhejiang Zoland Animation, 2013-2016 Business Architecture of Toonmax Media Partners of Toonmax Media Development Overview of CCTV Animation Development History of Uyoung Media Main Businesses of Uyoung Media Major IP Works of Uyoung Media A Comparison on Communication Channels of Animation Products China’s Urbanization Rate, 1949-2016 China’s Birth Rate, 1949-2016 Output Value of China’s Animation Industry, 2017-2021E
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