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Application-to-Person (A2P) Short Message Service Market / A2P SMS Market
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A2P SMS Market or Application-to-Person (A2P) Short Message Service (SMS) market is expected to grow at a steady rate during the forecast period. A2P SMS or application to person short message service is mainly sent from web application to a mobile subscriber. This service allows operators to earn profit from the SMS messaging infrastructure and is also known as enterprise or professional messaging. This is used for growing businesses by communicating with customers, authenticating online users and then sending them time-sensitive alerts. Global A2P SMS market is segmented into services, end use industries and geography. Use of these services is increasing due to growing application in retail and healthcare sector. In addition to this, rising demand for maintaining strong relationship with customers form another crucial factor to boost the growth of this market globally.










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