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4G in Latin America: Data-Hungry Apps and More Affordable Smartphones to Sustain Strong Growth Momentum
Publication Date Sep 2017
Product Type Report
Pages 40
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4G in Latin America: Data-Hungry Apps and More Affordable Smartphones to Sustain Strong Growth Momentum

Summary

"4G in Latin America: Data-Hungry Apps and More Affordable Smartphones to Sustain Strong Growth Momentum", a new Telecom Insider Report by GlobalData, provides an executive-level overview of 4G in Latin America, with forecasts of key indicators up to 2022. It delivers deep quantitative and qualitative insight into the growth of 4G in Latin America, assessing business models and value propositions from operators to foster 4G adoption, and the main drivers and challenges impacting 4G in the region.

A rapid transition to 4G mobile technology is happening in Latin America. 4G mobile subscriptions have more than trebled since 2015, advancing at a 79% CAGR to reach over 180m by year-end 2017. This is equivalent to 25% of the region’s total mobile subscriptions.

This transition to 4G is fueled by strong demand for mobile data usage and growing data consumption. Not only are more Latin Americans using mobile data services, they are also using more of it due to the growing popularity of social networking and data-hungry apps such as music and video streaming services.

The report is structured as follows -
- Section 1: Market Context. this section provides information regarding 4G definition and development in Latin America, growth of 4G adoption in the region, and mobile data evolution.
- Section 2: Main factors impacting 4G growth in Latin America. details the drivers and inhibitors impacting in 4G growth in Latin America, showcasing how operators are taking advantage of the drivers and overcoming the market challenges.
- Section 4: Case studies. We continue with a review of the strategies and 4G positioning a number of operators that are succeeding in the region.
- Section 5: Key findings and recommendations. We conclude the report with a set of key findings and recommendations for network operators, network vendors and regulators.

Scope

- The ongoing migration to 4G is being facilitated by smartphones, which for most Latin Americans are their prime web-access device due to convenience and higher affordability than computers.
- On the one hand, available spectrum is below industry needs, and that will become more of a problem as higher data consumption puts a bigger strain on radio networks.
- Within the region Uruguay has the highest 4G share of total subscriptions, a figure we expect to reach near 47% by the end of 2017. Regional economic leader Brazil follows in second place, with over 35% 4G share of total mobile subscriptions expected for 2017.

Reasons to buy

- This Insider Report provides a five-year forecast of key mobile broadband metrics including 4G adoption and mobile data, developed using GlobalData’s rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
- A detailed analysis of the market shares of the operators in select countries, including market shares of mobile subscribers for the year 2017, helps executives examine the drivers behind market performance to understand best practices, formulate competitive strategies, assess evolving threats and make informed investments.
- Three case studies illustrate the business model and strategy of select operators in Latin America, this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the 4G market in Latin America, providing a number of actionable recommendations for operators, network vendors and regulators.


Companies Mentioned

Alcatel OneTouch +Movil Antel AT&T Claro CNT China Unicom Digitel Ericsson Entel Bolivia Entel Chile Facebook Huawei Instagram Iusacell Kolbi Motorola Movistar Netflix Nextel Oi Orange Personal Phicom Samsung Snapchat Spotify Telcel Telefonica Tigo TIM Brazil Twitter Uber UNE Viber Vivo S2Vox WhatsApp

Table of Contents
Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Market context 8
4G definition and development in Latin America 9
Growth of 4G adoption in Latin America 10
Mobile data evolution in Latin America 11
Relationship between 4G and mobile data revenue growth 12
Regional comparison of 4G and mobile data penetration 13
Section 2: Main factors impacting 4G growth in Latin America 14
4G segment growth drivers and inhibitors 15
Use of data intensive apps - driver 16
Smartphone affordability - driver 17
Value-added data plans and first-use promotions - driver 18
Affordability issues of low income population segments - inhibitor 19
Digital divide - inhibitor 20
Spectrum needs and non-technology neutral regulation - inhibitor 21
Section 3: Case studies 22
Case study: Uruguay 23
Case study: Antel in Uruguay 24
Case study: Brazil 26
Case study: TIM in Brazil 27
Case study: Mexico 29
Case study: AT&T in Mexico 30
Key Findings and Recommendations 32
Key Findings 33
Recommendations 34
Appendix 35
Acronyms and definitions 36
Companies mentioned 38
About the authors 39
Contact information 40

List of Tables
List of Tables
Exhibit 1: Chronology of LTE and LTE-advanced network launches in Latin America - selected group of countries 9
Exhibit 2: Mobile subscriptions distribution by technology family - total Latin America and selected group of countries, 2017 vs 2022 10
Exhibit 3: Mobile data metrics in total Latin America and selected group of countries 11
Exhibit 4: Current 4G share of total subscriptions vs. 4G subscriptions and mobile data revenue growth - selected group of countries 12
Exhibit 5: Mobile data and 4G share of total subscriptions, mobile data average monthly revenue per data subscriber - regional comparison 13
Exhibit 6: Main factors affecting 4G segment growth in Latin America, 2017 15
Exhibit 7: Mobile data consumption in selected Latin American countries 16
Exhibit 8: Examples of mobile operator smartphone offerings using subsidies, August 2017 17
Exhibit 9: Examples of mobile operator value added plans, August 2017 18
Exhibit 10: Examples of mobile operator low-cost plans, August 2017 19
Exhibit 11: ICT connectivity plans in the 5 biggest Latam economies 20
Exhibit 12: 700MHZ spectrum availability in Latin America, selected countries 21
Exhibit 13: Mobile market metrics in Uruguay 23
Exhibit 14: Mobile operator subscriber market share in Uruguay, 2017 23
Exhibit 15: Antel Uruguay market metrics 24
Exhibit 16: Example of Antel’s plan adjustment to specific segments 25
Exhibit 17: Mobile market metrics in Brazil 26
Exhibit 18: Mobile operator subscriber market share in Brazil, 2017 26
Exhibit 19: Tim Brazil market metrics 27
Exhibit 20: Tim brazil new ‘Tim black’ postpaid service plans, August 2017 28
Exhibit 21: Mobile market metrics in Mexico 29
Exhibit 22: Mobile operator subscriber market share in Mexico, 2017 29
Exhibit 23: AT&T Mexico market metrics 30
Exhibit 24: AT&T Mexico's postpaid 4G postpaid plans, august 2017 31

List of Figures
List of Figures
Exhibit 1: Chronology of LTE and LTE-advanced network launches in Latin America - selected group of countries 9
Exhibit 2: Mobile subscriptions distribution by technology family - total Latin America and selected group of countries, 2017 vs 2022 10
Exhibit 3: Mobile data metrics in total Latin America and selected group of countries 11
Exhibit 4: Current 4G share of total subscriptions vs. 4G subscriptions and mobile data revenue growth - selected group of countries 12
Exhibit 5: Mobile data and 4G share of total subscriptions, mobile data average monthly revenue per data subscriber - regional comparison 13
Exhibit 6: Main factors affecting 4G segment growth in Latin America, 2017 15
Exhibit 7: Mobile data consumption in selected Latin American countries 16
Exhibit 8: Examples of mobile operator smartphone offerings using subsidies, August 2017 17
Exhibit 9: Examples of mobile operator value added plans, August 2017 18
Exhibit 10: Examples of mobile operator low-cost plans, August 2017 19
Exhibit 11: ICT connectivity plans in the 5 biggest Latam economies 20
Exhibit 12: 700MHZ spectrum availability in Latin America, selected countries 21
Exhibit 13: Mobile market metrics in Uruguay 23
Exhibit 14: Mobile operator subscriber market share in Uruguay, 2017 23
Exhibit 15: Antel Uruguay market metrics 24
Exhibit 16: Example of Antel’s plan adjustment to specific segments 25
Exhibit 17: Mobile market metrics in Brazil 26
Exhibit 18: Mobile operator subscriber market share in Brazil, 2017 26
Exhibit 19: Tim Brazil market metrics 27
Exhibit 20: Tim brazil new ‘Tim black’ postpaid service plans, August 2017 28
Exhibit 21: Mobile market metrics in Mexico 29
Exhibit 22: Mobile operator subscriber market share in Mexico, 2017 29
Exhibit 23: AT&T Mexico market metrics 30
Exhibit 24: AT&T Mexico's postpaid 4G postpaid plans, august 2017 31

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