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Network Operator Monetization Strategies: Leveraging New Sources of Revenue
Publication Date Feb 2012
Publisher Mind Commerce
Product Type Report
Pages 201
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Arguably, the cellular communications marketplace has reached a point of saturation in terms of customer acquisition.  Network operators are increasingly reliant upon cannibalizing customers from each other and growing revenue from non-voice communications.  There are many other potential areas for driving revenue growth and improved profitability including:

 

  • Subscriber data mining and management
  • Leveraging presence and location determination
  • Value-added Service (VAS) applications and content
  • Working with third party application and content providers
  • Mobile advertising, commerce, stored value and subsidized services
  • Expanding the scope of Machine-to-Machine (M2M) communications
  • Leveraging network improvements such as Self Organizing Networks (SON)
  • Provide Free-to-End-user (FTEU) applications and services paid by third parties

 

This research evaluates opportunities for network operators to grow revenue from new sources including mobile Value Added Services (VAS) applications.  The report analyzes many other revenue potential areas including subscriber data management, working with third party sources such as mobile marketing and mobile commerce companies, improving margins through better network management such as Self Organizing Networks (SON), and more.

 

Target Audience:

 

  • Mobile network operators
  • OSS/BSS solution providers
  • Software and application developers
  • Content and applications Aggregators
  • Mobile marketing and advertising companies
  • Telecommunications infrastructure Providers

EXECUTIVE SUMMARY           6

INTRODUCTION          8

1.1       MOBILE APPLICATION STORE AND ITS POTENTIAL REVENUES FOR MOBILE OPERATORS  12

1.1.1    CONCLUSION  18

MOBILE PAYMENT AND ITS POTENTIALS FOR OPERATORS TO MAKE PROFIT         21

1.1.2    MOBILE PAYMENT SYSTEMS  21

1.1.3    CURRENT M-PAYMENT MARKET       23

1.1.1    MONEY TRANSFERS    25

1.1.2    M-BANKING ECO-SYSTEM      26

1.1.3    MOBILE WALLETS       28

1.1.4    COMPARISON BETWEEN CURRENT WALLET SYSTEMS         40

1.1.5    ADVANTAGES OF THE M-PAYMENTS SYSTEMS         41

MOBILE COMMERCE AND ITS PROFIT FOR OPERATORS      43

1.1.6    FACTORS TO AFFECT THE M-COMMERCE INDUSTRY           50

1.1.7    THE FUTURE OF M-COMMERCE        52

1.1.8    M-COMMERCE FUTURE TRENDS       54

1.1.9    M-COMMERCE CHALLENGES 55

1.1.10  CONCLUSION  59

MOBILE NETWORK MANAGEMENT: WAYS TO INCREASE PROFITS  61

1.1.11  NETWORK MANAGEMENT FUNCTIONALITY  64

1.1.12  MOBILE NETWORK MANAGEMENT METHODS         66

1.1.13  SIMPLE NETWORK MANAGEMENT PROTOCOL (SNMP)       67

1.1.14  OTHER NETWORK MANAGEMENT PROTOCOLS       67

1.1.15  MANAGING INTERNET PROTOCOL FOR MOBILES     68

1.1.16  CASE STUDY: HOW TO MANAGE NETWORKS TO INCREASE PROFITS           69

1.1.17  CORE DIAMETER NETWORKS MANAGEMENT           71

1.1.18  SUBSCRIBER DATA MANAGEMENT    72

1.1.19  POLICY MANAGEMENT          72

MOBILE MARKETING AND ADVERTISING       76

1.2       MOBILE ADVERTISING METHODS      77

1.2.1    MESSAGING SERVICES            77

1.2.2    BUSINESS ON THE GO APPLICATIONS            79

1.3       THE SECURE AUTHENTICATION INFRASTRUCTURE FOR MOBILE USERS      80

1.4       DIFFERENT SECURED CONNECTIONS 82

1.4.1    AUTHENTICATION       82

1.4.2    ACCESS RIGHTS           83

1.4.3    PAYMENT CREDENTIALS         83

1.4.4    PRIVACY OF COMMUNICATION         84

1.4.5    INTEGRITY OF MESSAGE EXCHANGES            84

1.4.6    ANONYMITY    84

1.5       AUTHENTICATION METHODS AND PROTOCOLS FOR BUSINESS ON THE GO CONCEPT      84

1.5.1    SYMMETRIC AUTHENTICATION         85

1.5.2    ASYMMETRIC AUTHENTICATION,      86

1.5.3    AUTHENTICATION BASED ON BIOMETRIC INFORMATION   86

1.5.4    REQUIREMENTS FOR MOBILE INTERNET (BUSINESS ON THE GO) AUTHENTICATION         87

1.5.5    PASSWORD-BASED AUTHENTICATION WITH SUPPORT FOR PUBLIC KEY TECHNOLOGY     88

1.5.6    PROTOCOL DESCRIPTION       90

1.5.7    VERIFICATION OF THE AUTHENTICATION REQUIREMENTS  94

1.5.8    SYMMETRIC CRYPTOGRAPHY (SIM-BASED AUTHENTICATION)        94

1.6       PUBLIC KEY CRYPTOGRAPHY  96

1.6.1    DIGITAL SIGNATURES  97

1.6.2    CERTIFICATE AUTHORITIES    98

1.6.3    HOW TO COMBINE BOTH PUBLIC AND SECRET KEY CRYPTOGRAPHY         99

1.6.4    AUTHENTICATION CODES      99

1.6.5    WAP SECURITY (WIM MODULE)        100

1.7       NEW VALUE ADDED SERVICES TO BE USED   101

1.7.1    TRACKING SALES AND CONTROLLING THE COMPANIES RESOURCES           102

PRIVACY AND SECURITY OF M-BANKING AND HOW TO INCREASE PROFITS THROUGH NFC PAYMENTS AND NFC MARKETING    105

1.7.2    NFC USAGE AND APPLICATIONS         106

1.7.3    NFC ANALYSIS (WHERE IS THE PROFIT?)        112

1.7.4    SECURITY OF THE NFC AND ITS PAYMENT SYSTEMS 113

1.7.5    ATTACKS ON NFC SECURITY   120

1.7.6    USING NFC AS SECURE KEY STORAGE            121

DATA MINING AND MANAGEMENT IN TELECOMMUNICATIONS     123

1.7.7    DATA MINING TOOLS AND TECHNIQUES       124

1.7.8    THE PERFORMANCE OF DATA MINING TECHNIQUES WHEN APPLIED TO CHURN PREDICTION     126

1.7.9    DATA MINING FOR CALLS       126

1.7.10  DATA MINING IN DATA NETWORKS   127

1.7.11  DATA MINING IN CUSTOMERS DATA AND ITS PRIVACY        127

NEW VALUE ADDED SERVICES APPLICATION FOR THE 4G AND LTE ERA     129

1.8       E-GOVERNMENT         129

1.8.1    MOBILE APPLICATIONS FOR THE GOVERNMENT      130

1.8.2    THE FUTURE OF E-GOVERNMENT CONCEPT 132

1.8.3    E-GOVERNMENT TO MOBILE GOVERNMENT (GOVERNMENT ON GO CONCEPT)  132

1.8.4    THE RETURN ON THE INVESTMENT OF THE MOBILE GOVERNMENT          133

1.8.5    THE USE OF TELECOMMUNICATION IN PUBLIC SERVICE APPLICATIONS     135

1.8.6    CASE STUDY: HOW TELECOMMUNICATION CAN SAVE COSTS FOR THE GOVERNMENTS AND MAKE PROFITS            135

1.8.7    THE EFFECT ON THE ECONOMY AND THE ROI          137

1.8.8    CELL BROADCAST SERVICE (CBS)       137

1.8.9    CELLTICK         138

1.8.10  (MMS) MULTIMEDIA MESSAGING SERVICE   138

1.8.11  MOZAT            141

1.8.12  ANNY WAY MMS        141

1.8.13  UNIFIED MESSAGING  141

1.8.14  CYCOS AG       143

1.9       AUGMENTED REALITY            146

1.9.1    INTRODUCTION          146

1.9.2    AR 3D APPLICATIONS  148

1.9.3    TRACKING USER'S POSITION  150

1.9.4    QR CODES       152

1.9.5    MOBILE SYSTEMS IN AR         153

1.9.6    COLLABORATIVE APPLICATIONS        157

1.9.7    AUGMENTED REALITY CHALLENGES  158

1.9.8    AR APPLICATIONS       160

1.9.9    AR IN TOURISM          161

1.9.10  AR AND FACE RECOGNITION  162

1.9.11  CASE STUDY: HOW MOBILE CAN BENEFIT FROM AUGMENTED REALITY    162

1.10     WEB 2.0 AND SOCIAL SOFTWARE      163

1.10.1  LOCATION-BASED SERVICE IN AR      163

1.10.2  CONCLUSION  163

THE CURRENT CHALLENGES FACING THE TELECOMMUNICATION INDUSTRY AND THE IMPACT OF MOBILE VALUE ADDED SERVICES ON THE MARKET   165

LTE BENEFITS FOR THE MOBILE OPERATORS            167

1.10.3  KEY SERVICE ADVANCES         171

1.10.4  DEVICES DEVELOPMENTS      173

1.10.5  NETWORK INTERFACES          173

1.10.6  MOBILE INTERFACES  174

1.10.7  HIGH-PERFORMANCE BROADBAND SYSTEMS STRATEGIES  175

1.10.8  EDGE/HSPA/LTE FEATURES    177

1.10.9  ADOPTION OF TECHNOLOGIES TO 2030       178

1.10.10            MIGRATION FROM THE CURRENT NETWORKS TO LTE STRATEGIES            179

1.11     FUTURE TRENDS         181

1.12     EV

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