Published by Canadean, the Austria Energy Drinks Category Profile comprises of text, data tables and charts. Supported by market commentary, data includes consumption trends (historical and forecasts to 2014), segmentation data (carbonated vs still, ready-to-drink/RTD vs non ready-to-drink/Non RTD), packaging analysis (pack material, refillable vs non-refillable, multi vs single serve), distribution splits and leading companies’ percentage market share. In addition, market commentary also looks at the outlook for Energy Drinks, private label, marketing, pricing including market value (at consumer price) and new products for 2010.

Scope
This report includes historic and forecast consumption trends along woth segmentation data, packaging analysis, distribution splits and leading companies percentage market share.

Reasons to Buy
The Austria Energy Drinks Category Profile from Canadean provides a comprehensive overview of the Energy Drinks market in Austria
Priced at just £450, category profiles are a cost effective way of quickly gaining an understanding of the dynamics and structure of the market.
Available in over 800 country category combinations, making them ideal for comparisons between markets/categories.

Key Highlights
Consumption volume (million litres, litres per capita) 2005 to 2010 plus forecasts to 2014F
Market commentary on current and emerging trends plus the outlook for Energy Drinks
Further commentary on private label, marketing and pricing/valuation
Percentage growth rates (CAGR) 2005-2010, 2007-2010, 2009-2010
Market value 2010 (at consumer price)
Segment analysis (carbonated vs still, ready-to-drink/RTD vs non ready-to-drink/Non RTD) 2009-2011F
Packaging analysis (pack material, refillable vs non-refillable, multi vs single serve) 2009-2011F
Distribution splits (off-premise/retail/at-home vs on-premise/away from home) 2009-2011F
Leading companies’ percentage share 2009-2010
New products 2010