TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
MARKET SEGMENTATION 8
Category segmentation 8
Geography segmentation 9
Market distribution 10
MARKET OUTLOOK 11
Market value forecast 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
LEADING COMPANIES 18
Alcatel Lucent 18
Apple Inc. 24
Nokia Corporation 28
Research In Motion Limited 34
MACROECONOMIC INDICATORS 37
Country Data 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40

LIST OF TABLES
Table 1: Canada communications equipment market value: $ million, 2007–11(e) 7
Table 2: Canada communications equipment market category segmentation : $million, by value, 2011(e) 8
Table 3: Canada communications equipment market geography segmentation : $million, by value, 2011(e) 9
Table 4: Canada communications equipment market distribution: % share, by value, 2011(e) 10
Table 5: Canada communications equipment market value forecast: $ million, 2011–16 11
Table 6: Alcatel Lucent: key facts 18
Table 7: Alcatel Lucent: key financials ($) 22
Table 8: Alcatel Lucent: key financials (€) 22
Table 9: Alcatel Lucent: key financial ratios 22
Table 10: Apple Inc.: key facts 24
Table 11: Apple Inc.: key financials ($) 26
Table 12: Apple Inc.: key financial ratios 26
Table 13: Nokia Corporation: key facts 28
Table 14: Nokia Corporation: key financials ($) 31
Table 15: Nokia Corporation: key financials (€) 32
Table 16: Nokia Corporation: key financial ratios 32
Table 17: Research In Motion Limited: key facts 34
Table 18: Research In Motion Limited: key financials ($) 35
Table 19: Research In Motion Limited: key financial ratios 35
Table 20: Canada size of population (million), 2007–11 37
Table 21: Canada gdp (constant 2000 prices, $ billion), 2007–11 37
Table 22: Canada gdp (current prices, $ billion), 2007–11 37
Table 23: Canada inflation, 2007–11 38
Table 24: Canada consumer price index (absolute), 2007–11 38
Table 25: Canada exchange rate, 2007–11 38

LIST OF FIGURES
Figure 1: Canada communications equipment market value: $ million, 2007–11(e) 7
Figure 2: Canada communications equipment market category segmentation : % share, by value, 2011(e) 8
Figure 3: Canada communications equipment market geography segmentation : % share, by value, 2011(e) 9
Figure 4: Canada communications equipment market distribution: % share, by value, 2011(e) 10
Figure 5: Canada communications equipment market value forecast: $ million, 2011–16 11
Figure 6: Forces driving competition in the communications equipment market in Canada, 2011 12
Figure 7: Drivers of buyer power in the communications equipment market in Canada, 2011 13
Figure 8: Drivers of supplier power in the communications equipment market in Canada, 2011 14
Figure 9: Factors influencing the likelihood of new entrants in the communications equipment market in Canada, 2011 15
Figure 10: Factors influencing the threat of substitutes in the communications equipment market in Canada, 2011 16
Figure 11: Drivers of degree of rivalry in the communications equipment market in Canada, 2011 17
Figure 12: Alcatel Lucent: revenues & profitability 23
Figure 13: Alcatel Lucent: assets & liabilities 23
Figure 14: Apple Inc.: revenues & profitability 26
Figure 15: Apple Inc.: assets & liabilities 27
Figure 16: Nokia Corporation: revenues & profitability 32
Figure 17: Nokia Corporation: assets & liabilities 33
Figure 18: Research In Motion Limited: revenues & profitability 36
Figure 19: Research In Motion Limited: assets & liabilities 36