TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
MARKET SEGMENTATION 8
Category segmentation 8
Geography segmentation 10
Market share 11
Market distribution 12
MARKET OUTLOOK 13
Market value forecast 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
LEADING COMPANIES 20
Mars, Incorporated 20
Nestle S.A. 21
Vitakraft-Werke Wührmann & Sohn GmbH & Co. KG 25
MACROECONOMIC INDICATORS 26
Country Data 26
APPENDIX 28
Methodology 28
Industry associations 29
Related MarketLine research 29

LIST OF TABLES
Table 1: Germany pet care market value: $ million, 2006–10 7
Table 2: Germany pet care market category segmentation : % share, by value, 2006 - 2010 8
Table 3: Germany pet care market category segmentation : $million, by value, 2006 - 2010 8
Table 4: Germany pet care market geography segmentation : $million, by value, 2010 10
Table 5: Germany pet care market share: % share, by value, 2010 11
Table 6: Germany pet care market distribution: % share, by value, 2010 12
Table 7: Germany pet care market value forecast: $ million, 2010–15 13
Table 8: Mars, Incorporated: key facts 20
Table 9: Nestle S.A.: key facts 21
Table 10: Nestle S.A.: key financials ($) 23
Table 11: Nestle S.A.: key financials (CHF) 23
Table 12: Nestle S.A.: key financial ratios 23
Table 13: Vitakraft-Werke Wührmann & Sohn GmbH & Co. KG: key facts 25
Table 14: Germany size of population (million), 2006–10 26
Table 15: Germany GDP (constant 2000 prices, $ billion), 2006–10 26
Table 16: Germany GDP (current prices, $ billion), 2006–10 26
Table 17: Germany inflation, 2006–10 27
Table 18: Germany consumer price index (absolute), 2006–10 27
Table 19: Germany exchange rate, 2006–10 27

LIST OF FIGURES
Figure 1: Germany pet care market value: $ million, 2006–10 7
Figure 2: Germany pet care market category segmentation : $million, by value, 2006 - 2010 9
Figure 3: Germany pet care market geography segmentation : % share, by value, 2010 10
Figure 4: Germany pet care market share: % share, by value, 2010 11
Figure 5: Germany pet care market distribution: % share, by value, 2010 12
Figure 6: Germany pet care market value forecast: $ million, 2010–15 13
Figure 7: Forces driving competition in the pet care market in Germany, 2010 14
Figure 8: Drivers of buyer power in the pet care market in Germany, 2010 15
Figure 9: Drivers of supplier power in the pet care market in Germany, 2010 16
Figure 10: Factors influencing the likelihood of new entrants in the pet care market in Germany, 2010 17
Figure 11: Factors influencing the threat of substitutes in the pet care market in Germany, 2010 18
Figure 12: Drivers of degree of rivalry in the pet care market in Germany, 2010 19
Figure 13: Nestle S.A.: revenues & profitability 24
Figure 14: Nestle S.A.: assets & liabilities 24