TABLE OF CONTENTS
ABOUT DATAMONITOR 2
INTRODUCTION 10
What is this report about? 10
Who is the target reader? 10
Market definition 10
NAFTA COUNTRIES AIRLINES INDUSTRY OUTLOOK 11
AIRLINES IN THE UNITED STATES 17
Market overview 17
Market value 18
Market volume 19
Market segmentation I 20
Market segmentation II 21
Five forces analysis 22
Leading companies 32
Market forecasts 42
Macroeconomic indicators 44
AIRLINES IN MEXICO 46
Market Overview 46
Market Value 47
Market Volume 48
Market Segmentation I 49
Market Segmentation II 50
Five Forces Analysis 51
Leading Companies 60
Market Forecasts 69
Macroeconomic Indicators 71
AIRLINES IN CANADA 73
Market overview 73
Market value 74
Market volume 75
Market segmentation I 76
Market segmentation II 77
Five forces analysis 78
Leading companies 88
Market forecasts 97
Macroeconomic indicators 99
APPENDIX 101
Data Research Methodology 101
About Datamonitor 102
Disclaimer 102

LIST OF TABLES
Table 1: NAFTA countries airlines industry, revenue ($m), 2006–15 12
Table 2: NAFTA countries airlines industry, revenue ($m), 2006–10 14
Table 3: NAFTA countries airlines industry forecast, revenue ($m), 2010–15 16
Table 4: United States airlines industry value: $ billion, 2006–10 18
Table 6: United States airlines industry volume: million passengers, 2006–10 19
Table 8: United States airlines industry segmentation I:% share, by volume, 2010 20
Table 10: United States airlines industry segmentation: % share, by value, 2010 21
Table 18: AMR Corporation: key facts 32
Table 19: AMR Corporation: key financials ($) 33
Table 20: AMR Corporation: key financial ratios 33
Table 23: Southwest Airlines Co.: key facts 35
Table 24: Southwest Airlines Co.: key financials ($) 36
Table 25: Southwest Airlines Co.: key financial ratios 36
Table 28: United Continental Holdings, Inc. (formerly UAL Corporation): key facts 38
Table 29: United Continental Holdings, Inc. (formerly UAL Corporation): key financials ($) 40
Table 30: United Continental Holdings, Inc. (formerly UAL Corporation): key financial ratios 40
Table 33: United States airlines industry value forecast: $ billion, 2010–15 42
Table 35: United States airlines industry volume forecast: million passengers, 2010–15 43
Table 37: United States size of population (million), 2006–10 44
Table 38: United States GDP (constant 2000 prices, $ billion), 2006–10 44
Table 39: United States GDP (current prices, $ billion), 2006–10 44
Table 40: United States inflation, 2006–10 45
Table 41: United States consumer price index (absolute), 2006–10 45
Table 42: United States exchange rate, 2006–10 45
Table 43: Mexico airlines industry value: $ million, 2006–10 47
Table 44: Mexico airlines industry volume: million passengers, 2006–10 48
Table 45: Mexico airlines industry segmentation I:% share, by volume, 2010 49
Table 46: Mexico airlines industry segmentation II: % share, by value, 2010 50
Table 47: British Airways Plc: key facts 60
Table 48: British Airways Plc: key financials ($) 61
Table 49: British Airways Plc: key financials (£) 61
Table 50: British Airways Plc: key financial ratios 62
Table 51: United Continental Holdings, Inc. (formerly UAL Corporation): key facts 64
Table 52: United Continental Holdings, Inc. (formerly UAL Corporation): key financials ($) 66
Table 53: United Continental Holdings, Inc. (formerly UAL Corporation): key financial ratios 66
Table 54: Volaris: key facts 68
Table 55: Mexico airlines industry value forecast: $ million, 2010–15 69
Table 56: Mexico airlines industry volume forecast: million passengers, 2010–15 70
Table 57: Mexico size of population (million), 2006–10 71
Table 58: Mexico GDP (constant 2000 prices, $ billion), 2006–10 71
Table 59: Mexico GDP (current prices, $ billion), 2006–10 71
Table 60: Mexico inflation, 2006–10 72
Table 61: Mexico consumer price index (absolute), 2006–10 72
Table 62: Mexico exchange rate, 2006–10 72
Table 63: Canada airlines industry value: $ million, 2006–10 74
Table 65: Canada airlines industry volume: million passengers, 2006–10 75
Table 67: Canada airlines industry segmentation I:% share, by volume, 2010 76
Table 69: Canada airlines industry segmentation II: % share, by value, 2010 77
Table 77: Air Canada Inc: key facts 88
Table 78: Air Canada Inc: key financials ($) 90
Table 79: Air Canada Inc: key financials (C$) 90
Table 80: Air Canada Inc: key financial ratios 90
Table 83: Air Transat: key facts 92
Table 84: WestJet Airlines Ltd.: key facts 93
Table 85: WestJet Airlines Ltd.: key financials ($) 94
Table 86: WestJet Airlines Ltd.: key financials (C$) 94
Table 87: WestJet Airlines Ltd.: key financial ratios 95
Table 90: Canada airlines industry value forecast: $ million, 2010–15 97
Table 92: Canada airlines industry volume forecast: million passengers, 2010–15 98
Table 94: Canada size of population (million), 2006–10 99
Table 95: Canada GDP (constant 2000 prices, $ billion), 2006–10 99
Table 96: Canada GDP (current prices, $ billion), 2006–10 99
Table 97: Canada inflation, 2006–10 100
Table 98: Canada consumer price index (absolute), 2006–10 100
Table 99: Canada exchange rate, 2006–10 100


LIST OF FIGURES
Figure 1: NAFTA countries airlines industry, revenue ($m), 2006–15 11
Figure 2: NAFTA countries airlines industry, revenue ($m), 2006–10 13
Figure 3: NAFTA countries airlines industry forecast, revenue ($m), 2010–15 15
Figure 4: United States airlines industry value: $ billion, 2006–10 18
Figure 5: United States airlines industry volume: million passengers, 2006–10 19
Figure 6: United States airlines industry segmentation I:% share, by volume, 2010 20
Figure 7: United States airlines industry segmentation: % share, by value, 2010 21
Figure 8: Forces driving competition in the airlines industry in the United States, 2010 22
Figure 9: Drivers of buyer power in the airlines industry in the United States, 2010 23
Figure 10: Drivers of supplier power in the airlines industry in the United States, 2010 24
Figure 11: Factors influencing the likelihood of new entrants in the airlines industry in the United States, 2010 26
Figure 12: Factors influencing the threat of substitutes in the airlines industry in the United States, 2010 28
Figure 13: Drivers of degree of rivalry in the airlines industry in the United States, 2010 30
Figure 14: AMR Corporation: revenues & profitability 34
Figure 15: AMR Corporation: assets & liabilities 34
Figure 16: Southwest Airlines Co.: revenues & profitability 37
Figure 17: Southwest Airlines Co.: assets & liabilities 37
Figure 18: United Continental Holdings, Inc. (formerly UAL Corporation): revenues & profitability 41
Figure 19: United Continental Holdings, Inc. (formerly UAL Corporation): assets & liabilities 41
Figure 20: United States airlines industry value forecast: $ billion, 2010–15 42
Figure 21: United States airlines industry volume forecast: million passengers, 2010–15 43
Figure 22: Mexico airlines industry value: $ million, 2006–10 47
Figure 23: Mexico airlines industry volume: million passengers, 2006–10 48
Figure 24: Mexico airlines industry segmentation I:% share, by volume, 2010 49
Figure 25: Mexico airlines industry segmentation II: % share, by value, 2010 50
Figure 26: Forces driving competition in the airlines industry in Mexico, 2010 51
Figure 27: Drivers of buyer power in the airlines industry in Mexico, 2010 52
Figure 28: Drivers of supplier power in the airlines industry in Mexico, 2010 53
Figure 29: Factors influencing the likelihood of new entrants in the airlines industry in Mexico, 2010 55
Figure 30: Factors influencing the threat of substitutes in the airlines industry in Mexico, 2010 57
Figure 31: Drivers of degree of rivalry in the airlines industry in Mexico, 2010 58
Figure 32: British Airways Plc: revenues & profitability 62
Figure 33: British Airways Plc: assets & liabilities 63
Figure 34: United Continental Holdings, Inc. (formerly UAL Corporation): revenues & profitability 67
Figure 35: United Continental Holdings, Inc. (formerly UAL Corporation): assets & liabilities 67
Figure 36: Mexico airlines industry value forecast: $ million, 2010–15 69
Figure 37: Mexico airlines industry volume forecast: million passengers, 2010–15 70
Figure 38: Canada airlines industry value: $ million, 2006–10 74
Figure 39: Canada airlines industry volume: million passengers, 2006–10 75
Figure 40: Canada airlines industry segmentation I:% share, by volume, 2010 76
Figure 41: Canada airlines industry segmentation II: % share, by value, 2010 77
Figure 42: Forces driving competition in the airlines industry in Canada, 2010 78
Figure 43: Drivers of buyer power in the airlines industry in Canada, 2010 79
Figure 44: Drivers of supplier power in the airlines industry in Canada, 2010 80
Figure 45: Factors influencing the likelihood of new entrants in the airlines industry in Canada, 2010 82
Figure 46: Factors influencing the threat of substitutes in the airlines industry in Canada, 2010 84
Figure 47: Drivers of degree of rivalry in the airlines industry in Canada, 2010 86
Figure 48: Air Canada Inc: revenues & profitability 91
Figure 49: Air Canada Inc: assets & liabilities 91
Figure 50: WestJet Airlines Ltd.: revenues & profitability 95
Figure 51: WestJet Airlines Ltd.: assets & liabilities 96
Figure 52: Canada airlines industry value forecast: $ million, 2010–15 97
Figure 53: Canada airlines industry volume forecast: million passengers, 2010–15 98